Everything tastes better with Mayo.

We stay close to the pulse of the times and love tracking current trends – in business and society, in art and culture, in fashion and product design, in social media, and not least in contemporary design and communication. We use our holistic perspective to draw from fields beyond our own, building a well-stocked arsenal of references that gives us the best possible starting point for every project. A blank page, then, is never quite so blank.

In the past, we have repeatedly co-founded companies and developed business ideas from the ground up. This means we don't just know the agency side – we think like entrepreneurs, with a clear focus on results. We know how important sales is, what makes a great pitch deck, and what it takes to start, transform and grow a successful business. We bring this knowledge into every project we work on, developing solutions together with our partners. Strategically and - most importantly - with the user at the centre. What sets us apart from traditional consultants: we actually execute what we work out together.

We know how to develop products that create real value – whether digital or physical. As entrepreneurs, we have co-developed and advanced complex software platforms, spanning concept, design and technology. Among them: MyRealID (a platform for the partial automation of property brokerage in the German market), iMFootball for SPORT1 (a football vertical combining a messenger with sports news), and TrueProfile (a platform for the partial automation of document verification in the UAE). Through our involvement in Mono Market, we were also responsible for the development of physical products for a lifestyle-oriented food and beverage brand. For our clients, we frequently operate at the interface with the actual product itself – which we often influence directly, as the most important touchpoint in communication and the entry point into the brand world.

There are very few markets left that aren't saturated. Whether startup, mid-sized company or corporation – genuine USPs are increasingly rare. This is why a strong brand experience is essential to business success today. That means lived values, a purpose that creates real value, a clear vision and mission, and ESPs (Emotional Selling Propositions) that are tangible to the target audience – forming the foundation for trust and brand loyalty. Only then can lasting customer relationships be secured and a true love brand be built.

Giving a brand identity a visual language is one of our greatest passions. From naming and logo design to the definition of brand colours, typography, visual language, tone of voice, messaging and claims – all the way through to consolidated documentation in the form of a corporate style guide that enables other disciplines to create and communicate on-brand assets. This is how we help brands establish their voice and look and feel for the long term, laying the foundation for a successful brand experience.

We don't get lost in theory. We know how to execute and have the experience to translate a brand narrative into content that resonates with the target audience. Our team of specialised generalists works across disciplines in the following areas:

One of our specialities has always been finding the right tone of voice through the deliberate use of words – to simplify complex matters, evoke emotion, open the reader's perception and build acceptance. This starts with an attention-grabbing headline and applies equally to informative body copy. We know how to write, and we know when it's worth using AI purposefully to that end.

A picture says more than words. Which is why setting the right visual cues for a brand and its product world is a central part of our work – creating a surprising, attention-grabbing and consistent imagery as part of a defined visual identity. To do so, we use all available means, technology-agnostic: from analogue and digital to generative methods.

Our experience in video spans classical live-action productions for TV commercials and campaigns, 3D product videos and visuals, 2D animation for music videos, explainer content and product advertising, all the way through to code-based, interactive and generative moving image – as well as combinations of all of the above. This includes editing and post-production through to the finished deliverable for all applications. When a project calls for it, we selectively expand our project team through our established network of specialists.

With Mayolove Music, we have built an in-house music production unit – capable of producing the right music across genres and on-brand for a wide range of applications. You can find our current reel at music.mayolove.com

Sound design, the conception and production of analogue or generative voiceover, the dubbing and sound restoration of video material – all of this is as much part of our repertoire as the production and editing of podcasts and video podcasts. When a project calls for it, we selectively expand our project team through our established network of specialists.

We have always embraced new technologies, integrating them naturally into the way we work. We support our clients in discovering and integrating generative tools into their processes – with a focus not just on efficiency gains, but above all on improving quality, productivity and, not least, opening up new possibilities and business models. This covers the use of LLMs, image and video-generating AI, as well as code generation. Recently, we have increasingly facilitated workshops on the topic and enabled teams on the client side – for example at Sportalm Kitzbühel and Motel a Miio. We are happy to come to you as well, to strengthen you and your team and make you future-ready.

One of our strengths is making complex subjects understandable through design. That is what excites us so much about the conception and design of software, apps and websites. We have the know-how and the relevant experience – having transformed the platforms of some of the most renowned and highest-reach publishers over the past years. Among them: German VOGUE, MADAME, GQ, Jolie, SPORT1 and many more. With SPORT1, TrueProfile and MyRealID, we also carried long-term responsibility for the continuous optimisation of their respective platforms – gathering and interpreting analytics data, converting insights into actionables, conceiving feature expansions and implementing them in close collaboration with product management and development, on the basis of a comprehensive component library developed by us.

Our developers always seemed to have an extra brain. Thanks to them and their exceptionally sharp sense for composition and design, we are able to deliver the ideas we develop together with our clients 1:1 to the highest technical standard. For us, there is no such thing as not doable. Since Claude Code, the guys have truly grown wings – and are giving our clients superpowers they never knew they had.

This is where all the disciplines and crafts mentioned above under Content Production come together – combinable in any way imaginable. For image and performance campaigns that fit a brand's narrative, can be tested and optimised. In classical media such as TV, out-of-home and direct marketing, as well as across social media.

Mayolove was founded in 2007. Which means we know classical marketing channels inside out – from out-of-home and POS to visual merchandising, direct marketing and TV.

We conceive and create content, image and performance campaigns for social media that fit a brand's narrative and can be tested and optimised.

Creating assets for performance and display formats within the Meta and Google Display Network ecosystem, along with their measurement and optimisation, is part of our day-to-day.

We are happy to work with you to identify the processes in your marketing that can be optimised through automation – and which methods and tools will most effectively support you in doing so.

Time and again, we have developed the design of events and conferences. We were responsible for the conference design of DLD on multiple occasions, recently created the name and complete CI for GLS Bank's sustainability festival, and have co-conceived and activated a number of trade fair stands. What we love about this work is the integrated, cross-disciplinary nature of it – where our holistic and multimedia expertise comes into its own, making brands tangible in a concentrated space.