ADELE in Munich
In August 2024, we put something really BIG π€© together in cooperation with Live Nation Entertainment: We were responsible for the entire WhatsApp communication all around the „ADELE in Munich“ concert series! First we needed to segment the 800.000 ticket owners ποΈ through a custom built tool on the website that lead them to individual channels set up for each of the 10 concerts. The events were absolutely spectacular β‘οΈ, as was the response to the messages we created π₯. Within four weeks we reached over 100,000 enthusiastic ADELE fans and generated an incredible 60.000 reactions! ππ¬ Whether tears, cheers or „When is she coming back?“ – the emotions went through the roof. We had the feeling that we were not just posting into a stack of channels, but into the very heart β€οΈ of a blessed fan community! π Many thanks to Live Nation Entertainment for this amazing partnership and of course to everyone who took part! πΆπ« #brand experience #communication #content #development #event #interactive #social media #UX #UI